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What are the main points of making tote bags?

Nov 28, 2022

As an important way for product promotion and corporate image display, handbags help consumers identify corporate product information and stimulate their desire to buy, thereby enhancing product sales and corporate brand awareness. So, what are the points that need to be paid attention to in the production process of handbags?


Tote bag material


The most basic use of handbags is actually to hold or protect goods. When making, we must consider the selection of materials. The material of the paper tote bag is generally 157g, 200g coated paper. If you need to use it to hold heavier items, you can choose 300g coated paper or more than 300g cardboard for printing. On this basis, the strength can also be increased by coating or sub-film.


Product positioning of tote bags


Product positioning includes brand positioning, consumer object positioning and value positioning. When designing a tote bag, you can assume a target object and think about its values and aesthetic taste, so that the designed tote bag has a soul. In addition, you can also find other brand tote bags of the same grade, variety or value positioning for comparison. , so as to find its own position.


tote bag design style


The design style of the tote bag includes the font, tone, picture, typography, etc. of the tote bag. Designers should study several excellent works before designing, establish and strengthen the distinguishing points on the handbag, and give the unique value proposition and soul of their products on the handbag.


Tote bag to be typed out


After comparing the renderings of the handbag from a distance and a close-up, it is not 100% accurate. The most accurate thing is to type out a sample draft, make the actual appearance, and keep checking to confirm!


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