The packaging of enterprise products should not be imitated as much as possible, and not similar to other packaging, but adopt new materials, new processes, new patterns, and new shapes to give consumers a new feeling. For example, packaging made of renewable and biodegradable materials is more popular, which is convenient for consumers, and at the same time conforms to the trend of environmental protection, and establishes a good image for the company.
Convenient packaging strategy. When designing and purchasing product packaging tapes or packaging boxes, companies should always consider bringing convenience to consumers in terms of purchase, carrying, use, and storage. For the convenience of consumers to purchase, companies combine products of different styles, uses, and flavors into multiple packaging or combination packaging.
Cheap packaging strategy. This kind of packaging strategy is that companies use low-cost, simple-structured packaging, which is usually used for daily necessities that are used in large quantities. Such as general clothing, footwear, edible salt, monosodium glutamate, traditional Chinese medicine, fresh milk in bags, etc., for different items, choose different packaging bags and boxes. Of course, when companies adopt this packaging strategy, they should not purchase them at will because of low consumer requirements, but should consider its applicable and economical features.
Series packaging strategy. The difference between this kind of packaging and series packaging is that the series packaging is for similar products, and the complete packaging is for different products. Such as travel kits, cosmetic boxes, and the traditional four treasures of the study-pen, ink, paper and inkstone, etc., are packaged.
Similar packaging strategy. Sometimes it is also called family packaging. The products produced by the same company use the same pattern, similar colors, and common characteristics on the shape of the packaging bag and box, especially the repeated appearance of the company’s CI image, forming a visual stereotype. It can not only save the cost of packaging design, but also deepen the user's impression of this type of product.
Change packaging strategy. That is to replace the original packaging with new packaging. Generally speaking, the packaging used by a company and a retailer should be relatively finalized, but when the following three situations occur, but when the following three situations occur, the company should adopt a packaging strategy change:
(1) There is a problem with the quality of this kind of product, and consumers have formed a bad impression of it;
(2) The product quality of the enterprise is acceptable, but there are many competitors of similar products, and the original packaging is not conducive to opening the sales situation of the product;
(3) The sale of the product is acceptable, but because the company uses the packaging for too long and the cost is too high, the company reduces the cost, which will make consumers feel old-fashioned.