So, where should we talk about the anaphoric relationship between color and packaging? Mainly through the packaging color of the external packaging box can reveal or reflect the inner packaging items. One can basically perceive or think of the inner packaging as soon as one looks at the outer packaging. The author has mentioned this problem many times in previous articles, but if we can walk into the store and take a look at the goods, many products have not reflected this kind of caring relationship. It makes consumers unable to think from the outside to the inside of the packaged items in the box. Of course, it will not play an active promotional role in product sales. The color of normal external packaging should grasp such the same characteristic to varying degrees.
Moving forward in the industry, food packaging normally uses the main colors of goose yellow and pink to express that it gives people a sense of warmth and intimacy. Of course, a lot of green is used for tea, a lot of green and blue are used for beverages, a lot of red is used for wine and cakes, a lot of rose color is used for children's food, and daily cosmetics are normal colors. The main colors are mostly rose, pink, white, light green, light blue, and dark coffee to highlight the warm and elegant sentiment. The clothing and footwear are mostly dark green, dark blue, coffee or gray to emphasize calmness. Emphasize the beauty of elegance.
In terms of performance characteristics, as far as food is concerned, cakes and desserts are mostly golden and light yellow to give people an impression of aroma; tea, beer and other beverages are mostly red or green, which symbolizes the richness and aroma of tea; tomato juice , Apple juice is mostly red, which shows the natural attributes of the item. Although the packaging of some packaging boxes does not use colors with similar product attributes from the main color as mentioned above, if you look carefully, if the design of the packaging is written by your own home, then, in its outer packaging There must be the symbolic color block, color dot, color line or concentrated content highlighted by that color in the picture of the sunny pen. This should be everyone's proud work. Many such examples can be found in the packaging of some clothing, some cosmetic packaging, and even some wine packaging.